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How To Optimise Your Real Estate Website For SEO

How To Optimise Your Real Estate Website For SEO-min

Competition is very fierce in the real estate niche. Use the following tips to help build a strong SEO foundation – and dominate local search. The real estate industry is competitive, especially in major countries. From the solopreneur trying to create ends meet to the massive national conglomerates, everyone is out to do whatever they can to enhance their visibility and get those listings. But the question is “How To Optimise Your Real Estate Website For SEO”.

Tips For How To Optimise Your Real Estate Website For SEO

Follows the following tips to improve your real estate website so that it can dominate local search.

1. Start with an SEO Audit

An SEO audit assists to determine which pages are doing well and where you can make improvements to the real state websites.

Though performing an audit can be time-taking, it serves as a benchmark for your progress and provides you with the information you need to create a roadmap.

Key areas to focus on include:

  • Site Structure: XML sitemap, robots.txt, redirects etc.
  • Page Structure: Titles, heading tags, meta descriptions, alt tags, URLs.
  • Content: Structure, keyword and link replacement, visual elements, duplicates, redirects, and canonical tags.
  • Links: Put Outbound and inbound links, interlinking with other pages on your site, and broken links.
  • Usability: Accessibility, mobile-friendliness, site speed and many more.

When you improve everything in these five areas, you should see an enhancement in your organic traffic.

Use Google Analytics to see which pages require the most attention, and use the Google Search Console to find and solve issues that require to be fixed.

There, you’ll also search the Mobile-Friendly Test tool and PageSpeed Insights tool.

If you require help keeping track of all the things you need to do as part of your audit, take a look at this SEO audit checklist made by Search Engine Journal.

How To Optimise Your Real Estate Website For SEO
How To Optimise Your Real Estate Website For SEO

2. Optimize for Search

With your audit results in hand, make a plan to address each of the issues. A systematic approach is great to ensure you don’t overlook anything. After you’ve fixed all problem areas, look for another way to improve your overall optimization for search.

Focus on:

  • Keyword Research and Analysis
  • SEO-Friendly URLs
  • Site Speed Optimization
  • Content Optimization
  • CTR and Bounce Rate Optimization
  • Schema
  • Robots. text
  • XML Sitemaps
  • SSL certificate
  • W3C Validation

3. Make Sure Your Website Is Accessible

Screen readers assist the visually impaired, but if the website isn’t created with accessibility in mind, the user experience suffers.

When most people think of the Americans with Disabilities Act, they don’t consider how it applies to online media as the law predated widely spread on internet access.

All businesses require to make sure their sites are ADA-compliant, but this is especially right for real estate agents who are frequent lawsuit targets.

Some Basic Guidelines for ADA compliance include:

  • Any media players or PDF documents should contain a link to where the essential software can be downloaded.
  • Users must be notified of any invalid information that they entered. For instance, if a form needs an email address and the user fails to enter one, they must be notified.
  • The website’s appearance doesn’t rely solely on colour.
  • Buttons and links are very clearly named.
  • Implementing a “skip navigation” function to ensure users can easily access the basic content.
  • All images require to contain alt text so that screen readers can read it.
  • Video content requires to have text captions.
  • Audio and video content require transcripts or descriptions.
  • Any audio that plays can be stopped automatically.
  • Page titles always describe the page content and do not mislead users.
  • The site consists of no empty links or heading tags.
  • “Em” and “strong” tags are used instead of “b” and “i” tags.
  • Users can utilize their keyboards to navigate the site.
  • The site passes W3C HTML validation without major errors.

To be fully ADA compliant, you must also ensure:

  • There are multiple ways to get the site’s pages.
  • When the window is resized to 200%, the text should remain in exact form without affecting the page layout.
  • Menu and button order and presentation should remain the same across the entire site.
  • Any live audio or video content must have text captions.
  • Images do not replace functions that can be got by text.
  • Only the links are underlined.
  • If the user faced any input errors, suggestions to fix all the issues are provided.
  • If the site uses more than one language, the languages should be identified in the code of each page.

4. Optimize for Mobile Devices

More than half of world internet traffic (52%) comes from mobile devices.

That means, if you wish to keep Google and your potential customers happy, your website requires to operate smoothly on mobile devices(smartphones and tablets).

When it comes to mobile optimization, the key areas to focus on are:

  • Responsive Designing
  • Page working speed
  • Hosting Speed
  • Site Navigation
  • Site Search
  • All Conversions
  • Usability For Users

A responsive design automatically adjusts your website to fit any device’s screen, which is very crucial for usability. Fast page speed is essential because if visitors have to wait too long, they’ll likely click back to the search results to explore a more user-friendly site.

The more users have to navigate through to complete their goal, the less likely they will be to follow all the way to the end. The Mobile-Friendly Test tool will assist you to determine if your current site passes the test and present you with a list of problems that require your attention.

5. Add Your Site to Google My Business & Other Relevant Directories

Start with Google My Business, and keep your profile up to date with the latest one. Complete as much of the profile as you possibly do. Spice it up with photos, videos, and all other relevant content. This can assist you to rank higher in Google’s local searches, and enhance the chances you’ll rank better than sites like Zillow, but don’t forget to sign up on these, too.

Other directory websites to list your business on are:

  • Realtor.com.
  • Yahoo Homes.
  • RedFin.
  • Homesnap.
  • Neighbourhood scout.
  • Zoocasa.
  • Local.com.
  • Yelp.
  • Yellow pages.
  • Manta.

Once verified, you’ll have the best control over the information on these.

Because people do research on all these platforms, you’re not only boosting your SEO, but you’re also making additional sales channels to enhance lead generation.

Why Does Real Estate Need SEO?

You require SEO experts specializing in website optimization in real estate because, despite your business’s profitability, there are many other essential things you will require help with.

For example, you require real estate SEO experts for information on how to navigate the discriminatory housing regulations and for consent with NAR advertising policies for all digital advertisements.

The other reasons for investing in real estate SEO are as follows:

  • Best ranking of your website on the search engines and ranking above the competition
  • Improved organic traffic from your target users
  • Enhance the number of qualified organic leads 
  • Get More inquiries and sales 

What are the benefits of implementing a real estate SEO 

As more and more realtors or users invest in SEO, being visible online is serious to the success of a real estate business. Here are just a few reasons why you need to start building your SEO program.  

Increase traffic and revenue 

The main advantage of a strong SEO strategy that includes quality content is that it can improve your website traffic. Not only does it enhance your traffic, but if you are publishing similar content and keywords.  

Boost brand awareness 

In addition, quality SEO content makes your business a go-to source of knowledge, which make trust with your audience. Each time someone reads your content and gets value from it, they are interacting positively with your brand, thereby enhancing brand awareness.

Improve brand protection 

These programs are a tried-and-true way to enhance revenue, however, you should be very careful not to let affiliates dominate traffic to your brand keywords, as you have little control over how affiliates constitute your brand.  


There’s a great juggle when it comes to running your real estate business. If things get too hard, it is always worth investigating the best free business software for all little and all medium-sized businesses. That way, you can focus on all other aspects of the business such as improving the online experience for prospective audiences.


How is SEO used in real estate?

 SEO for real estate is a way to optimize your online content to attract the audience through organic search results, as opposed to paid online advertising, like Google Ads.

Does SEO work for real estate agents?

SEO is serious for real estate agents because it can help them to attract more leads from online sources. By optimizing their website and content for search engines, agents can create it easier for potential clients to find them online.

What makes a good real estate website?

The best real estate website should be generating leads for you. If it isn’t, it could be due to one of these problems: it’s not mobile-optimized, it has no lead capture forms or there is no valuable call to action. You also require to be generating traffic to the site – for example by advertising, email campaigns or via SEO.

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