Someone beautifully said-“The best place to hide a dead body is page 2 of Google search results”. As a business, you are either on the top page of Google or you do not exist at all. Yes, sites on the first page gain a whopping 95% of search traffic! That is why SEO now play a vital part in the business. But How To Rank Your Website In Google 2023? To answer this, let us look at some of the techniques or methods you can utilize to get your website to the very top of the search pyramid or result. Ultimately, if more users visit your website, you have more opportunities to turn these users into new customers. Also, if you rank higher than your competitors, you can steal some of their potential customers by ranking in google search results.
Yet, even though Google has been such a powerful force in our lives for the last 12+ years at least, ranking high on Google is still one of the largest challenges. Firstly, it’s competitive. The Hosting Tribunal estimates that nearly 2.80 million posts get published every day. Secondly, you require to figure out how Google’s algorithm can work.
Tips To Rank Your Website In Google 2023
Rank on google search engine results is a great task but don’t worry I shall guide you and give you some tips to rank in google 2023.
1. Focus on ON-Page SEO:
In 2023, on-page optimization remains one of the easiest ways to increase your rankings on Google. Not only doesn’t it take a lot of time to do, but you’ll also see results in no time. In short, it refers to all the elements that see on the pages of your website that you can optimize like page titles and images.
Here are the best practices to assist you with ON-Page SEO:
- Use your keywords at the beginning of your title
- Focus on making long-form content (At least 1,800 words)
- Insert your keyword two to three times per page (keyword stuffing will gain you the opposite result)
2. Technical SEO:
Technical SEO refers to making sure that your website is designed in such a way that search engines will be able to index it easily. Content is the biggest king, but if the search engines can’t find, crawl, and index your pages, all your efforts will seem effortless.
For example, you’ll require to make sure that:
- All your pages are secure
- Your website is optimized for mobile
- You don’t have any plagiarized content or similar content on different pages of your own website
- Pages load fastly
- All the links in your site work
3. Avoid Low-Quality Content
All in all, nowadays the focus is more on high-quality content than the number of keywords on a page. Earlier we discussed that you should aim for at least 1,800 words, but posts that are longer than 3,000 words work even better for creating links. After all, it’s not the individual keywords that keep readers staying on your page, but the overall quality of your content. In other words, writing that’s relevant, engaging, and well-written is your excellent bet for the top ranking in search engines.
Google has made it imperative that your website must create an effort to produce content that is fresh, educational, and interesting. Though it does matter how optimized your website is this especially applies to on-page SEO in 2023, if you can’t create high-quality content then Google won’t be interested in ranking you higher on their search engine results.
4. Create internal links
You should also focus on creating internal links in your posts. An internal link is a hyperlink that connects to another page on the same domain. In short, they assist Google with finding and indexing your web pages.
One of the main advantages of using internal links is that the anchor text may match the content exactly. So, they’re pretty straightforward to make and you don’t have to rely on other third-party sites. Ideally, you should put the internal links toward the beginning of the web page. This can also help to improve your ranking rate (and by improve we mean rank in google search results).
You may have heard of the word “backlinks.” You know, those things that Google crawler uses to find or locate your website for indexing? Well, they’re an essential part of their ranking algorithm and without them, you won’t get any type of organic traffic.
We shouldn’t require to tell you this but the content goes hand in hand with backlinks because if web pages don’t get at least one backlink then what are the chances it will rank on page 10 or higher just by its own merits in search engines? That’s right- pretty zero! If you can get backlinks from high-quality and high-ranking websites, then your chances of ranking higher will be boosted.
6. Website Speed
Not only will pages that load faster or rapidly lower your bounce rate, but Google’s algorithm also utilizes it as a factor when ranking websites. While many of the elements are relatively easy to DIY projects, if you don’t have loads of technical skills, you’ll probably require an SEO or website design agency to assist you with this step.
Alternatively, Google’s PageSpeed tools can be very useful for ranking. It will analyze the content on your web pages, give you insight into your “Speed Index” score and then produce recommendations for how you can increase loading times.
7. Mobile optimization
While all these elements are essential, your site must be optimized for mobile or tablet devices. More traffic gets generated via mobile devices than desktop PCs. Also, Google mainly utilizes the mobile version of a website for ranking in google search engines and indexing.
While the original website design and layout on mobile can be different to optimize the user experience, the content must still be similar to the desktop site. So, if you thought that it was as straightforward as deleting some parts of the text, it’s not. Just like you’ll likely require the assistance of pros to improve your page speed, mobile optimization is also best entrusted to website design agencies.
8. Search Intent
Search intent is an essential factor in how Google ranks your content in search engines. It’s necessarily what a user is looking for, and every keyword is different on Google. For example, if someone searches for the best Chinese food restaurants or hotels, you’ll see that the results in the top 10 include lists.
To rank higher with search intent, you require to understand why they would be searching for that keyword. Once you know this, it will be simpler to figure out what type of content you should create that matches their requirements and solves their problem!
9. Domain Authority
The next Google ranking booster for your website is your website’s domain authority (DA). It’s a metric that shows how close you are to being the best for what people search for and wish. Domain Authority is measured by Moz, which assigns points between 1-100 – so if you have a DA of 80 or higher than it, it means someone has determined that out of all these rankings on this topic then yours would be considered one of the top three in relevance website!
Now there are various ways to boost your site’s rank: initiating by producing high-quality content focused on industry-specific keywords. This will assist to ensure those coveted backlinks come rolling without any effort when customers do their research because they’ll find new relevant information from sites like yours without having to dig through more websites.
10. E-A-T (Expertise-Authoritativeness- Trustworthiness)
While SEO is one of the main sources of ranking whenever Google rankings are discussed, Google E-A-T is another three-letter acronym that can assist you in the new year. It mainly stands for expertise, authority, and trust. These are three elements that Google looks at when working out the ranking potential of your site. It’s even more essential if your website focuses on the so-called YMYL (aka your money or your life). These typically include content that gives medical, legal, safety, or financial information.
Furthermore, Google will verify that the information is accurate and ideal. You should always provide up-to-date information on your site because your users are always searching for new information, so as a content creator, you should do the same.
11. Boost your click-through rate
While rankings are essential, you should also keep an eye on organic traffic. After all, what’s the utilize that your target audience stumbled upon your site via an online search, but didn’t really visit your website? This is why monitoring your click-through rate is important.
To boost your click-through rate, focus on your metadata like the URL and the metadata description seen below the search result. It might sound insignificant, but if this info looks relevant and credible, your click-through rate will have advantages which in return will boost your ranking too.
If you’ve dreaded SEO in the past, don’t drag fears along with you into the new year. Sure, we have given you tips to rank your website in search engines.
So, while it might sound like too much work if you’re working on one aspect, you’re also busy improving several many other elements. And, if you don’t know where to start, your content is at a good place. After all, all clicks lead back to the content of your site.
Are backlinks important for SEO?
Yes, backlinks are critical if you wish to rank higher. Links posted on a third-party website that links back to your website show that users find your content useful. It also assists to show others that you’re knowledgeable about your niche. What’s more, if you gain authoritative websites to link back to your website, it can boost your domain authority (DA) score. All in all, backlinks are critical to assist prove to Google your expertise, authoritativeness, and trustworthiness which in return will boost your ranking in search engines.
How can you assist search engines to crawl and index your website?
To make sure that your website is designed in a way that search engines will be able to crawl and index it easily, you’ll require to focus on page speed, creating internal links, and optimizing it for mobile. Also, when you make internal links, make sure that all the links work.
What’s on-page SEO and how can you improve it for your site?
In short, on-page SEO refers to all the parts, such as headlines, page titles, and images, that appear on the pages of your website that you can optimize. To improve on-page SEO, try to make longer form content of at least 1,800 words.