Why is local SEO important?
Local SEO is important because many people use search engines to find local businesses.
In fact, according to Google:
- 30% of all mobile searches are related to location.
- 78% of people who search for something nearby on their phones visit the business within a day.
- 28% of searches for something nearby result in a purchase.
In short, customers are searching for your business. If you’re not there, you’re leaving money on the table.
Local SEO is a game of two halves because Google shows two types of search results for local searches. These are “map pack” results and organic “blue link” results. You can rank on both of them.
A recognisable and consistent brand builds an identity that customers trust. Our creatives excel in developing identities to be remembered for a life time. Whether you live you want to be recognised within London or around the world.
The use of Seo Marketing and Social media marketing is the lead for digital marketing
The first step in the search engine optimisation process is to ensure you have a website that‘s made up of pages with relevant content. It is then important that you give search engines like Google, Bing and Yahoo permission to access this content.
The second important step is to allow for search engines to index your website as this will determine how often the web pages appear on search results. In indexing your web pages, search engines collect and store data from your website to generate results when users conduct a relevant search.
It is quite important to visualize how you would like your site to appear on search results. This helps you create useful and compelling title tags, Meta descriptions (page descriptions), site links and breadcrumb navigation.
The ultimate goal of most SEO campaigns is to drive targeted traffic to a website and ultimately generate enquiries. With analytical platforms, you are able to ascertain the average position of your keywords and what search queries are generating the most traffic to your site.