SEO stands for “search Engine Optimisation.” Essentially, it’s the process of enhancing the visibility of a website on organic search engine result pages. This effectively helps to generate more unpaid quality traffic to your website and deliver great results for your company in terms of brand awareness and inquiries. So for example, if you were a Thai restaurant based in west London, you would want your website to be ranked ahead of other competitors on the first page of Google, Yahoo! and Bing.
Local SEO is a game of two halves because Google shows two types of search results for local searches. These are “map pack” results and organic “blue link” results. You can rank on both of them.
A company’s social media presence, when done correctly, tells consumers that their brand is active and focused on thriving communication with consumers. Social media marketing has the power to increase customer loyalty.
Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases. It can also be anything in between.