Content Optimisation is the process of optimising/re-writing the content of your website so that it contains your target keywords. This will improve your site’s readability score, which has a huge impact on SEO performance of your site.

Content optimisation

Content is written from your brand perspective, with a focus on getting the detail right. Our content team will research your industry sector to make sure you are seen as authoritative, experts in your field. Our content team are the highly innovative employees of look first marketing, the Content Kings, which have a passion for writing quality content that both readers and search engines will love.

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to: Attract attention and generate leads. Expand their customer base. Generate or increase online sales.

For more on content optimisation read this fantastic blog.

Why is content marketing important?

 

Content marketing helps to improve conversions because it allows you to connect with and educate your leads and customers. Not only are you working to build trust and relationships, but you are also encourage conversions by giving consumers the information they need to make an educated purchasing decision.
CONTENT OPTIMISATION