How does lead generation work?
In digital marketing is the initiation of consumer interest or inquiry into products or services of a business. Lead Generation Marketing should be at the forefront of your digital marketing plans.
A lead gen specialist focuses on two main jobs: Calling leads passed to Sales from Marketing to ensure they meet the firmographic requirements necessary to elicit a sales call. Researching leads that meet the aforementioned requirements and engaging them in order to qualify them for sales.
For example you can generate your leads on facebook by creating a form but you have to make sure you set all the aspects correct and follow up every day to see if it work or not, a lot of chopping and changing is involved.