In marketing, lead generation is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. You can do lead generation through social media which helps get most the leads if done properly.
How does lead generation work?
In digital marketing is the initiation of consumer interest or inquiry into products or services of a business. Lead Generation Marketing should be at the forefront of your digital marketing plans.
A lead gen specialist focuses on two main jobs: Calling leads passed to Sales from Marketing to ensure they meet the firmographic requirements necessary to elicit a sales call. Researching leads that meet the aforementioned requirements and engaging them in order to qualify them for sales.
For example you can generate your leads on facebook by creating a form but you have to make sure you set all the aspects correct and follow up every day to see if it work or not, a lot of chopping and changing is involved.