In marketing, lead generation is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. You can do lead generation through social media which helps get most the leads if done properly.

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How does lead generation work?

In digital marketing is the initiation of consumer interest or inquiry into products or services of a business. Lead Generation Marketing should be at the forefront of your digital marketing plans.

lead gen specialist focuses on two main jobs: Calling leads passed to Sales from Marketing to ensure they meet the firmographic requirements necessary to elicit a sales call. Researching leads that meet the aforementioned requirements and engaging them in order to qualify them for sales.

For example you can generate your leads on facebook by creating a form but you have to make sure you set all the aspects correct and follow up every day to see if it work or not, a lot of chopping and changing is involved.

Who needs lead generation?

B2B companies need a lead gen funnel for the simple reason that, in most cases, a purchase takes a long time to develop. A 2016 survey found that 48% of companies say leads require a long cycle before making a purchase. 48% of companies say leads require a long sales cycle before making a purchase.
LEAD GENERATION