Using referral marketing for competitive advantage
The numbers don’t lie: Recommendations and referrals are not only useful, but crucial if you want to stand out from the crowd. Consumers actively go looking for them, and they can be the key differentiator between two otherwise similar products or brands.
The digital revolution has made launching and running a business easier than ever before, but that comes with a price: increased and fierce competition.
Referrals turn your satisfied customers into very convincing cheerleaders. They’ve paid good money for your product, and if they’re happy with it and the return-on-investment they’re getting from it, that’s a powerful selling point to others. Read more.
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