For SEO to work, you might need to wait days, weeks or even months. For PPC, it’s much quicker.
You can head over to any ad platform and start a campaign right away.
The nature of PPC is fast feedback. You can set up a campaign, run A/B tests and monitor the results to figure out what works and what doesn’t.
Comparatively, SEO is slower and thus it can be difficult to attribute success or failure to any single individual change or tactic.
Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.
PPC allows for granular targeting With PPC, you can play around with different types of data (demographics, geography, etc.)
Search engine advertising, also known as search engine marketing (SEM), allows you to show ads to users based on the keywords entered in the search bar (for example, "car-sharing in London"). The main search engines, such as Google and Bing, use a model based on PPC through auction.
Pay per click is a type of advertising where an organization pays each time a user clicks on an advertisement. The costs incurred during a PPC campaign vary based on the competitiveness of the target keyword.