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seo - search engine optimisation

SO WHAT IS SEO?

SEO stands for “search Engine Optimisation.” Essentially, it’s the process of  enhancing the visibility of a website on organic search engine result pages. This effectively helps to generate more unpaid quality traffic to your website and deliver great results for your company in terms of brand awareness and inquiries. So for example, if you were a Thai restaurant based in west London, you would want your website to be ranked ahead of other competitors on the first page of Google, Yahoo! and Bing.

A successful SEO campaign however, goes beyond adding the relevant keywords to a website and hoping for search engines to reward you for the effort. In a nutshell, there are four key areas where we can help you with your SEO.

Imagine reading a book in a language that you don’t speak. That’s how Google feels when you use outdated search engine optimisation tactics.

The time of tricks and optimising for Google is over. So, if you’re still playing games with the search engines, stop. Here at look first marketing, we optimise for people, ensuring the best experience for your website visitors, whilst increasing your visibility in the search results.

SEO (Search Engine Optimisation) doesn’t have a one solution fits all approach. Every campaign we work on is completely bespoke and supported by our extensive investment in research and development. Whether you’re looking to get your website seen locally, nationally, or even globally, our team of SEO gurus will work with you to devise a tailored strategy that will help your business grow.

THE SEARCH ENGINE OPTIMISATION PROCESS

1) Search Accessibility:  The first step in the search engine optimisation process is to ensure you have a website that‘s made up of pages with relevant content. It is then important that you give search engines like Google, Bing and Yahoo permission to access this content.

2) Search Indexing:  The second important step is to allow for search engines to index your website as this will determine how often the web pages appear on search results. In indexing your web pages, search engines collect and store data from your website to generate results when users conduct a relevant search.

3) Search Appearance: It is quite important to visualize how you would like your site to appear on search results. This helps you create useful and compelling title tags, Meta descriptions (page descriptions), site links and breadcrumb navigation.

4) Search Results: The ultimate goal of most SEO campaigns is to drive targeted traffic to a website and ultimately generate enquiries. With analytical platforms, you are able to ascertain the average position of your keywords and what search queries are generating the most traffic to your site.

why do you need search engine optimisation?

search engine optimisation

IS A LONG-TERM STRATEGY FOR SUCCESSIVELY ATTRACTING USERS TO YOUR WEBSITE. IF IMPLEMENTED IN THE RIGHT MANNER, IT CAN HELP YOUR BUSINESS GROW TO A STRATEGY THAT IS CUSTOMISED TO YOUR NEED AND INDUSTRY.

AUDITS

You don’t know where you are going, until you know where you have been. It’s no riddle, and that’s why we start with an audit of your current site and work from there. This includes a complete review of on-site content, tech and off site activity such as backlinks.

 

TECHNICAL OPTIMISATION

The first step of any SEO campaign is to review the quality of existing onsite SEO, optimisation and website build. We have over 200 different checks for technical SEO, each one finely tuned and amended to ensure that your campaign can get off to the best start. Alongside this, we regularly check and amend all points in line with the latest industry standards.

 

CONTENT

Content is written from your brand perspective, with a focus on getting the detail right. Our content team will research your industry sector to make sure you are seen as authoritative, experts in your field. Our content team are the highly innovative employees of look first marketing, the Content Kings, which have a passion for writing quality content that both readers and search engines will love.

Look First MarketingSearch Engine Optimisation