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As an Internet marketing strategy, SEO considers how search engines work, the computer programmed algorithms which dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. Optimising a website may involve editing its content, adding content, doing HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

PAY PER CLICK

Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.

E-MAIL MARKETING

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations.

REFERRAL MARKETING

Referral marketing is a method of promoting products or services to new customers through referrals, usually word of mouth. Such referrals often happen spontaneously but businesses can influence this through appropriate strategies.

CONTENT OPTIMISATION

Content Optimisation is the process of optimising/re-writing the content of your website so that it contains your target keywords. This will improve your site’s readability score, which has a huge impact on SEO performance of your site.

SEARCH ENGINE OPTIMISATION

Search engine optimisation (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.

SOCIAL MEDIA MARKETING

Social media marketing is the use of social media platforms and websites to promote a product or service. To use social media effectively, firms should learn to allow customers and Internet users to post user-generated content (e.g. online comments, product reviews, etc.), also known as “earned media,” rather than use marketer-prepared advertising copy.