Social media marketing
The use of social media platforms and websites to promote a product or service. To use social media effectively, firms should learn to allow customers and Internet users to post user-generated content (e.g. online comments, product reviews, etc.), also known as “earned media,” rather than use marketer-prepared advertising copy.
Social marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. … The major social platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.
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