Founder and CEO

Serhan Velettin

Serhan Velettin is a digital marketing expert with over 20 years of experience helping businesses grow online. He is the founder of Look First Marketing, an agency dedicated to helping brands build a strong online presence and reach the right audience at the right time.
Alongside running the agency, Serhan has also built dozens of review and ranking platforms that have become trusted resources in their markets. This gives him a unique perspective; he doesn’t just advise clients on digital growth; he has lived it firsthand.
His deep understanding of consumer behaviour and online decision-making is what sets him apart. He knows what makes people click, trust, and buy, and he uses that knowledge to help agencies and their clients build smarter, more sustainable online businesses.

Education
Serhan holds an MBA from London Business School and a Bachelor of Science in Financial Economics from the University of Manchester, a dual academic foundation that underpins his sharp analytical approach to business strategy and growth.
Experience
20 years' experience working in SEO and online marketing.