Case Study
Asador Bar & Grill
From just 1.5K monthly visitors to 18K, here’s how we helped Asador Bar & Grill claim #1 positions across Leicester Square through targeted Local SEO and Google Business Profile optimisation.
Background
A Great Restaurant, Hidden Online
Asador Bar & Grill is a halal steakhouse in Leicester Square, London, where foot traffic is everything and competition never sleeps. They had the food, the ambiance, the loyal crowd. But online, the story was completely different. Customers searching for halal steakhouses in Leicester Square simply weren’t finding them.
When they came to Look First Marketing, monthly visits were at 1.5K, 270 keywords in the rankings, and an authority score of just 10, practically invisible in a market where competitors were already owning the first page.
Project Overview
1. Client
Asador Bar & Grill
2. Industry
3. Service Provided
4. Project Duration
12 Months
5. Target Location
The problem
Good Food But Zero Online Visibility
Asador had a great product but a visibility problem. Traffic was coming almost entirely from people who already knew the name, not from new customers discovering them.
A low authority score, minimal backlinks, and a thin keyword footprint meant the site carried no weight where it mattered. In Leicester Square, diners don’t wander; they search, and terms like “halal steakhouse Leicester Square” or “best steak restaurant London” were instead sending that footfall straight to competitors.
OUR APPROACH
How We Turned Visibility Into Dominance
We built a full local SEO strategy targeting high-intent keywords across Leicester Square, Central London, and broader London halal dining searches. Every element worked together:
- Menu content, categories, photos, Q&A, and consistent NAP across all citations.
- Moved focus from navigational brand terms to high-volume discovery keywords.
- 5 high-quality articles per month targeting long-tail and informational search queries to build topical authority.
- Grew backlinks from 117 to 519 referring domains, building the site's authority and trust signals.
- Structured content to appear in Google's AI Overviews, now visible for 436 keywords.
Results
Numbers That Speak for Themselves.
From invisible to undeniable. Asador Bar & Grill now dominates every key halal and steak search in Leicester Square, and the numbers prove it.
Results
20.3K
Monthly Visits
Top-3 rankings
309
Month-On-Month
GMB Interactions
2,714
Year-Over-Year
GMB Menu Views
890
Year-On-Year
Want Results Like These?
Asador Bar & Grill went from invisible to undeniable, dominating every key search in Leicester Square in under a year. If your business deserves to be found, we’re ready to make it happen. Contact us today and let’s talk.