Case Study
Wiltshire Roofing & Building
From zero online presence to ranking across Trowbridge and beyond, here’s how we built Wiltshire Roofing’s entire digital presence from scratch and got them found in 6 months.
Background
A Local Trade Business With No Digital Footprint
Wiltshire Roofing and Building Ltd is a family-run roofing company serving Trowbridge and the surrounding areas. With over 30 years of experience, they had the reputation, the skills, and the customers, but no website and no online presence whatsoever. Anyone searching for a roofer in Trowbridge simply couldn’t find them.
When they came to Look First Marketing, they were starting from zero. No clicks. No rankings. No visibility. Just a phone number and word of mouth.
Project Overview
1. Client
Wiltshire Roofing and Building Ltd
2. Industry
3. Service Provided
4. Project Duration
6 Months and onwards
5. Target Location
The problem
Invisible In A Market Full Of Active Searchers
Roofing is a service people often need urgently. Having a strong online presence is essential because potential customers expect to find trustworthy companies online, compare their options, and make contact without delay.
The website was brand new, with no rankings, no backlinks, no domain authority, and no traffic. While the business had the experience and expertise to deliver excellent work, its digital presence did not reflect the quality of its services or effectively reach potential customers.
OUR APPROACH
How We Built Their Presence From the Ground Up
We started with what mattered most, getting them found. A fully optimised website was built from scratch, structured around every service they offer and every location they cover. From there, we built a local SEO strategy designed to help them rank across Trowbridge and the surrounding areas as quickly as possible.
- Optimised every service and area page for local search, ensuring each location and trade they cover had a dedicated, keyword-targeted page ready to rank
- Published high-quality SEO articles per month targeting long-tail and informational queries to build topical authority around roofing
- Built local citations and off-page links consistently to strengthen the backlink profile and grow domain authority from the ground up
- Structured content to appear in Google's AI Overviews, now cited across 20 pages on platforms including Google AI Mode and Gemini
Results
Six Months. Zero to Ranking.
In just six months, Wiltshire Roofing went from having no online presence to ranking for dozens of local search terms, and the numbers are still climbing.
Monthly visits
180
Organic Keywords
315
GOOGLE Clicks
350
Google impressions
72K
Want a Website That Gets You Found?
Wiltshire Roofing went from zero online presence to ranking across Trowbridge and beyond in just six months. If your business deserves to be found, we’re ready to make it happen. Book a free consultation and let’s talk.