Case Study

RBG Roofing Ltd

From a growing local roofing company to ranking across the Forest of Dean, here’s how we helped RBG Roofing build a stronger search presence and generate visibility across multiple service areas.

Background

A Strong Business Hidden Behind Limited Visibility

RBG Roofing Ltd had already established itself as a trusted roofing contractor serving customers across South Wales and the Forest of Dean. Offering everything from roof repairs and new installations to flat roofing, guttering, fascia, chimney work, and damp proofing, the company had built a strong reputation through quality workmanship and dependable service.

When they partnered with Look First Marketing, their goal was clear: increase visibility, expand their reach across key service areas, and create a stronger foundation for long-term online growth.

Project Overview

1. Client

RBG Roofing Ltd

2. Industry

Roofing & Building Service

3. Service Provided

Local SEO

4. Project Duration

4 Months and Onwards

5. Target Location

Forest of Dean

The problem

Competing In A Highly Competitive Local Market

Despite serving multiple locations and offering a wide range of roofing services, RBG Roofing wasn’t achieving the visibility it could across its target areas. While the business had earned trust through quality workmanship, there was a clear opportunity to increase its presence in local search results.

Our objective was to improve visibility, expand reach across key locations, and create a stronger foundation for long-term organic growth.

OUR APPROACH

Expanding Visibility Across Multiple Areas

We focused on building a strong local SEO foundation while increasing visibility across key target locations throughout South Wales and the Forest of Dean.

Optimised service pages and location pages to improve local search visibility across multiple service areas.
Published regular SEO-focused content to strengthen topical authority and support long-term organic growth.
Enhanced technical SEO, on-page optimisation, internal linking, and user experience across the website.
Built local citations and authority signals to strengthen trust, improve local relevance, and support higher rankings.
Continued expanding visibility across roofing, flat roofing, roof repairs, guttering, fascia, chimney and damp proofing services.

Results

Strong Growth Across Multiple Locations

As visibility increased, the business strengthened its online presence and became more discoverable to customers actively searching for roofing services throughout the regions it serves.

Monthly visits

250+

+ %

Organic Keywords

990+

+ %

TOP 10 Keywords

50+

+ %

Google impression

79.7K

+ %

Want More Customers Finding Your Business Online?

RBG Roofing strengthened its search visibility across multiple locations through a focused local SEO strategy. If your business wants to generate more enquiries, improve rankings, and build long-term online visibility, we’re ready to help.