Case Study
RBG Roofing Ltd
From a growing local roofing company to ranking across the Forest of Dean, here’s how we helped RBG Roofing build a stronger search presence and generate visibility across multiple service areas.
Background
A Strong Business Hidden Behind Limited Visibility
RBG Roofing Ltd had already established itself as a trusted roofing contractor serving customers across South Wales and the Forest of Dean. Offering everything from roof repairs and new installations to flat roofing, guttering, fascia, chimney work, and damp proofing, the company had built a strong reputation through quality workmanship and dependable service.
When they partnered with Look First Marketing, their goal was clear: increase visibility, expand their reach across key service areas, and create a stronger foundation for long-term online growth.
Project Overview
1. Client
RBG Roofing Ltd
2. Industry
3. Service Provided
4. Project Duration
4 Months and Onwards
5. Target Location
The problem
Competing In A Highly Competitive Local Market
Despite serving multiple locations and offering a wide range of roofing services, RBG Roofing wasn’t achieving the visibility it could across its target areas. While the business had earned trust through quality workmanship, there was a clear opportunity to increase its presence in local search results.
Our objective was to improve visibility, expand reach across key locations, and create a stronger foundation for long-term organic growth.
OUR APPROACH
Expanding Visibility Across Multiple Areas
We focused on building a strong local SEO foundation while increasing visibility across key target locations throughout South Wales and the Forest of Dean.
- Optimised service pages and location pages to improve local search visibility across multiple service areas.
- Published regular SEO-focused content to strengthen topical authority and support long-term organic growth.
- Enhanced technical SEO, on-page optimisation, internal linking, and user experience across the website.
- Built local citations and authority signals to strengthen trust, improve local relevance, and support higher rankings.
- Continued expanding visibility across roofing, flat roofing, roof repairs, guttering, fascia, chimney and damp proofing services.
Results
Strong Growth Across Multiple Locations
As visibility increased, the business strengthened its online presence and became more discoverable to customers actively searching for roofing services throughout the regions it serves.
Monthly visits
250+
Organic Keywords
990+
TOP 10 Keywords
50+
Google impression
79.7K
Want More Customers Finding Your Business Online?
RBG Roofing strengthened its search visibility across multiple locations through a focused local SEO strategy. If your business wants to generate more enquiries, improve rankings, and build long-term online visibility, we’re ready to help.
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