Case Study
Frame Notting Hill
From a hidden gem in Notting Hill to ranking #1 for tapas searches across London, here’s how we turned Frame Restaurant’s online visibility around in just 2 months.
Background
A Great Restaurant, Hidden in Plain Sight
Frame Notting Hill is a Spanish tapas and wine restaurant on Hereford Road in one of London’s most vibrant neighbourhoods. The food, the atmosphere, the private dining spaces, everything was there. But online, the restaurant wasn’t getting the visibility it deserved. Notting Hill diners searching for somewhere to eat simply weren’t finding Frame at the top of the results.
When they approached Look First Marketing, their website was generating some traffic, but there was considerable potential to expand its reach and performance. In a neighbourhood packed with competition, appearing on page one for the right searches wasn’t optional; it was everything.
Project Overview
1. Client
Frame Notting Hill
2. Industry
3. Service Provided
4. Project Duration
2 Months and onwards
5. Target Location
The problem
Good Food, But Not Showing Up Where It Mattered
Frame offered an experience worth discovering, but its online visibility did not fully reflect the quality of its offerings. There was a clear opportunity to reach more potential customers and strengthen its digital presence.
With a relatively thin backlink profile and key pages not yet fully optimised for high-intent local terms, the site had little weight for the searches that actually drive bookings. In a competitive area where customers often research their options online before visiting, strong visibility was essential to attracting new diners and staying ahead of competitors.
OUR APPROACH
How We Built Visibility Month by Month
We started with the foundations, a full-on-page audit, homepage keyword research, and a content strategy built around how people actually search for restaurants in Notting Hill and London. From there, every month compounded on the last.
- Optimised all key pages with targeted title tags, meta descriptions, heading hierarchy, and internal linking
- Published SEO-focused blog articles per month targeting long-tail queries to build topical authority
- Built local citations, profile backlinks, Web 2.0 articles, and off-site landing pages monthly to grow domain authority
- Optimised Google Business Profile with targeted keywords, active posting, and category improvements
- Structured content for Google's AI Overviews, now cited on ChatGPT, Google AI Mode, and Gemini
Results
Momentum That Keeps Building
Frame Notting Hill went from a restaurant with limited search visibility to one of the most discoverable dining destinations in its area, and the numbers are still growing every month.
Monthly visits
2.4K
MONTHLY CLICKS
1,660
Phone calls
115
ORGANIC KEYOWRDS
280
Want Results Like These for Your Business?
Frame went from limited visibility to ranking #1 for tapas searches across Notting Hill in just two months. If your restaurant deserves to be found, we’re ready to make it happen. Contact us today and let’s talk.