Case Study
Harvest Paving & Landscape LTD
From a brand new site with no rankings to dominating local search in Colchester, here’s how we helped Harvest Paving claim top positions through targeted Local SEO and content strategy.
Background
A Great Paving Business, Invisible Online
Harvest Paving & Landscapes Ltd is a Colchester-based paving and landscaping company offering driveways, patios, resin, tarmac, fencing, garden walls, and full landscaping services. They had the skills, the team, and the work ethic, but online, the story was completely different.
Homeowners in Colchester searching for paving contractors simply weren’t finding them. Competitors with weaker workmanship were ranking above them purely because of their stronger digital footprint.
When they came to Look First Marketing, they had a newly launched website with virtually no keyword rankings, minimal backlinks, and an authority score that left them invisible in a market where customers search before they ever pick up the phone.
Project Overview
1. Client
Harvest Paving & Landscape Ltd
2. Industry
3. Service Provided
Local SEO & Content Strategy
4. Project Duration
3 months And Onwards
5. Target Location
The problem
Strong Workmanship, Weak Online Visibility
Harvest Paving had built a strong reputation through quality workmanship, but its online visibility was limited. Most website traffic came from existing customers rather than people discovering the business through search.
OUR APPROACH
How We Turned Visibility Into Dominance
We built a comprehensive local SEO strategy targeting high-intent keywords across Colchester, Ipswich, Clacton-on-Sea, and broader searches in Essex. Every element worked together:
- Dedicated service pages for all core services.
- Local area pages for Colchester, Ipswich, and Clacton-on-Sea.
- Focus shifted to high-intent local search terms.
- Regular blog content to build topical authority.
- Content optimised for AI Overviews and featured snippets.
Results
The Results We Delivered.
From invisible to undeniable. Harvest Paving & Landscapes now dominates key paving and landscaping searches across Colchester and Essex, and the numbers prove it.
TOTAL CLICKS
1050+
3 Months
ORGANIC TRAFFIC
2.4K
3 Months
TOTAL IMPRESSIONS
247K
3 Months
organic keywords
850+
3 Months
Want Results Like These?
Harvest Paving & Landscape went from invisible to ranking across Colchester and Essex in a matter of months. If your business deserves to be found, we’re ready to make it happen. Contact us today and let’s talk.